Steps to ad
- Read all information about product and pull out the most interesting parts – understanding everything about the product is the most important step as all the important things that will sell the product are contained in the info about the product
- When all these extracts are indentified, start too give them order of importance
- Write barebones ad – this is just the important ponts that will form the main body of the copy
- Then flesh out with headline and sub-heads