Upsell in funnel – make it appear to be important information about the order so that everyone has to stop and start reading. Example from Caleb O’Dowd – “WARNING” with sub head that positions the copy below as important information about your new purchase or what they are looking to achieve with the purchase.
People want simplicity and magic. 5 Principles of Sales Alchemy
Positioning – position an information product as a secret
Renaming – make something seem new and exclusive
Urgency – give people a reason to act right now
Simplicity – smarten your info down so reader can understand – people don’t buy because of boredom, sceptisim or don’t understand