Ian Pullen


Sneak Preview: Sometimes, some insights are so brilliant they don’t need to be sullied by commentary. Like today… COPYWRITER’S ROUNDTABLE #990
April 26, 2022

21 Pearls of Wisdom So Smart
They Stand on Their Own
Ever Wanted To Write Copy For Apple?
Click here to find out to get brand-name gigs …“It’s what you learn after you
know it all that counts.”
– Harry Truman Sometimes, it’s true — I have nothing to say. 

Or, perhaps more precisely, it’s better that I resist the urge to say anything.

And recognizing those moments is a trick of life that for some (like me) takes time to learn. 

Today is one of those times. 

How so?

If you’ve read the CR these last — ulp — 21 years, you’ll have noticed that I always stick a quote up top. Sometimes, I even stick a few more in the “Petite Print” at the bottom. 

Sometimes they’re wise. Sometimes they’re funny. Sometimes they’re both. And this, Cupcake, is not just because I want to fill space or because I want to beg, borrow, or steal the glow and glitter of someone else’s moment of resplendent genius. 

It’s also because I just like quotes. 

I’m terrible at remembering them when I need them, but when I read a good one I often stick it on a post-it or in a file so I can go back and get the same “ah-ha” feeling when I read it the first time.

Today, when I also happen to be tight on time, I figured why not make the whole issue a chance give air to some of that genius.

Here are 21 quotes worth contemplating. Some are good for copywriters and persuaders. Others are just good for a well-lived life. All are good enough to stand on their own, without my extra commentary.

Hope you enjoy!

1. “Learning is the only thing the mind never exhausts, never fears and never regrets.”
– Leonardo Da Vinci

2. “Tell me and I forget. Teach me and I remember. Involve me and I learn.”
– Benjamin Franklin

3. “Education is not the filling of a pot, but the lighting of a fire.”
– W.B. Yeats

4. “Don’t just teach your children to read. Teach them to question everything.”
– George Carlin

5. “Willing is not enough; we must do.”
– Johann Wolfgang von Goethe

6. “Even the genius asks questions.” – Tupac Shakur

7. “You can tell how smart people are by what they laugh at.”
– Tina Fey

8. “Recipes tell you nothing. Learning technique is the key.” – Tom Colicchio (chef, but this applies to many things beyond food).

9. “Any fool can make something complicated. It takes a genius to make it simple.” 
– Woody Guthrie

10. “Don’t raise your voice, improve your argument.” 
– Desmond Tutu

11. “If you wish to win a man over to your ideas, first make him your friend.” 
– Abraham Lincoln

12. “Character may almost be called the most effective means of persuasion.” 
– Aristotle

13. “People are usually more convinced by reasons they discovered themselves than by those found out by others.” 
– Blaise Pascal

14. “Compelling reason will never convince blinding emotion.”
– Richard Bach

15. “The most important persuasion tool you have in your arsenal is integrity.” 
– Zig Ziglar

16. “People don’t buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children’s pictures.” 
– Chip Heath

17. “The ability to influence people without irritating them is the most profitable skill you can learn.”
– Napoleon Hill

18. “The only way on earth to influence the other fellow is to talk about what he wants and show him how to get it.” 
– Dale Carnegie

19. “You are what you do, not what you say you’ll do.”
– Carl Jung

20. “Our prime purpose in life is to help others. And if you can’t help them, at least don’t hurt them.” 
– The Dalai Lama

21. “To live is the rarest thing — most people exist, that is all.”
– Oscar Wilde